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Sports Brand Puma Forays into Metaverse and NFTs


  • NitroPasses may be “minted” for NFTs that are tied to real-world items.
  • Puma’s biggest rival, Nike, has made about $185 million off its NFTs goods.

One of the most popular sports brands in the world, Puma, introduced its first metaverse experience, “Black Station,” on September 7 at New York Fashion Week.

Black Station will be “a dynamic destination to visit,” the firm said in a news statement, allowing Puma customers to engage in an immersive and stimulating manner while experiencing the NFTs of the brand, which is focused on athletic gear.

New Portal For Digital Exploration

PUMA’s Chief Brand Officer, Adam Petrick, said, “Twenty years ago, Black Station was PUMA’s home,” explaining that the company resurrected the website to honor its dedication to innovation by showcasing its most cutting-edge designs.

Adam further stated:

“Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”

The website welcomes visitors with a hyper-realistic digital lobby including three separate portals via which they may explore limited-edition, never-before-seen footwear. NitroPasses may be “minted” for NFTs that are tied to real-world items and redeemed when the New York City Futrograde trade show concludes.

According to Puma’s Global Creative Director and Head of Innovation Heiko Desens, the metaverse’s benefits allowed the Puma design team to break free of traditional constraints and produce groundbreaking new concepts that were every bit as spectacular as the finished items themselves.

Despite the metaverse’s potential for scientific advancement, it’s worth noting that Puma’s biggest rival, Nike, has made about $185 million off its NFTs goods. Here, the door is open to a whole new market.

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