- A 30-second advertisement will be shown during the TV campaign.
- There will be 10,100 Kia-themed goods in the marketing campaign and NFT collection.
KIA, a prominent vehicle manufacturer, has started a non-fungible token (NFT) based campaign in the United States. The campaign, dubbed “Built for Whoever You Are,” was produced by David&Goliath and marked a significant milestone in the usage of digital assets. NFTs will highlight Kia Soul’s 2023 model. With three NFTs as protagonists and driving through a metropolis, a 30-second advertisement will be shown during the TV campaign.
2023 KIA Soul as Inspiration
The 30-second commercial will include a QR code that viewers may scan to get their hands on one of the objects in this collection. The Sweet NFT platform will provide support for digital asset collections. Each NFT will have a unique characteristic because of its high-quality and 3D computer-generated design.
There will be 10,100 Kia-themed goods in the marketing campaign and NFT collection. According to a press release, the 2023 Kia Soul will serve as inspiration for each of these products.
Sweet’s founder and CEO, Tom Mizzone, stated:
“Above all, it’s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web3 for the first time.”
In the traditional financial system, Sweet, the platform that will enable Kia’s NFT collection, has worked with big corporations from various industries. In the past, Kia has experimented with digital assets and Web3. The “Robo-Dog” NFT collection, a collaboration between Sweet and the firm, was unveiled in February 2022. The Petfinder Foundation received a portion of the proceeds from this auction to assist animals in shelters in finding new homes.
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