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Inside this year’s $70K Emmys swag bag: African safaris, NFts, more


It’s good to be an Emmy nominee!

TV stars honored at this year’s awards show get to take home an epic swag bag — worth a whopping $70,000 — that includes an African safari, an NFT art piece, a grill and more luxe items, Page Six can exclusively reveal. 

Everyone from Zendaya, nominated for lead actress in a drama series for “Euphoria,” to Jason Sudeikis, nominated for lead actor in a comedy series for “Ted Lasso,” can stop by the eBay and GBK Brand Bar Luxury Lounge this weekend in Los Angeles to collect their gifts. 

“We couldn’t be happier to partner with eBay and Lush Africa Safaris to create this year’s most luxurious lounge, curated with this year’s top gifts,” Gavin Keilly, CEO of GBK Brand Bar, tells us in a statement.

Gavin Keilly, CEO of GBK Brand Bar, says this year’s eBay and GBK Brand Bar Luxury Lounge event is “the most luxurious” yet.
Tiffany Rose

The pièce de résistance of GBK’s 2022 bag is certainly the contribution from Lush Africa Safaris. The company is offering nominees their choice of three to five-day East African safari packages that go for an estimated $50,000. 

After Africa, Emmy noms can jet off to the Caribbean. Casa de Campo Resort and Villas — a favorite destination for Beyoncé and Jay-Z — is providing a three-night stay at their establishment in La Romana, Dominican Republic (oceanfront villas start at $1,199 per night). 

African Safari
Nominated TV stars will receive their choice of three to five-day East African safari packages that go for an estimated $50,000. 
Lush Africa Safaris

Meanwhile, Turks and Caicos’ Sailrock Resort is offering a three-night stay in one of their private villas, worth $10,000.

It isn’t just travel accommodations eBay and GBK are taking care of, however. They’re giving away $500 gift cards to eBay — allowing nominees to purchase whatever they want from the website — while also making sure they’re well fed. 

CORE Foods is providing a year’s supply of snacks; Ike’s Love & Sandwiches is gifting $1,000 in grub; Habiza Hummus is offering six months’ worth of free dip; and Oreo is treating attendees to custom cookies made with the company’s OREOiD platform to appease any cravings for sweets. 

When stars want to make food for themselves, they can do so with the portable gas infrared grill they’ll be getting from Schwank Grills, worth $1,500.

There is also lots of premium alcohol to be had. Hollywood’s elite can let loose with El Cristiano Tequila — bottles cost up to $125 — a $165 bottle of Hertelendy Vineyards wine and a $500 bottle of Cardinal du Four Armagnac, 21 Rébellion that are all included in the bag. 

Furthermore, guests will walk away with an NFT: Hobo Queen Art by River Kinney, described as “a nod to psychedelic art with a modern, surrealism pop culture twist in order to bring a metaphorical and overall ethereal experience to the human eye and mind.” 

To come down from the art high, Emmy noms — along with presenters and more A-list talent, who are welcome to all gifts aside from the pricey African safari — can recover with a collection of health and wellness goodies.

They’ll snag Calexo’s cannabis-infused Watercolor sparkling waters, a one-year subscription to Thin Energy Hydration and The Rasha, a Base-12 infrasound, scalar morphogenetic meditation machine that promotes the ever-elusive state of “Consciousness-Coherence.”

Additionally, stars can look and feel their best thanks to SalaHime skincare, which is offering its Essence All-In-One Facial Gel made with human stem cells ($150), SuperHigh haircare and athleisure wear from Rear Ended, made to accentuate women’s curves. 

More fashion and accessory brands providing swag include Bati Goods, Mander by Karn and Stephen Silver Fine Jewelry. 

Gavin Keilly
Keilly, a noted philanthropist, is supporting several charities at his 2022 Emmys fête.
Getty Images for GBK Productions

Keilly tells Page Six that several charities close to his heart — including Covenant House California, Creative Coalition and Worthy of Love — will also be on-site at the event “to help educate and bring awareness to these incredibly important organizations.” 

The LA businessman — whose GBK Productions throws similar pre-parties for more tentpole events like the Oscars, Golden Globes and Cannes Film Festival — has hosted a succession of high-profile names over the years.

Anthony Anderson, Whoopi Goldberg, Viola Davis, Usher, Serena Williams, Martha Stewart, Miles Teller, Spike Lee, Jamie Foxx and Susan Sarandon, among others, are considered “friends” of the company. 

GBK’s Keilly, pictured here with pal Anthony Anderson, has hosted many A-listers at pre-parties for tentpole events.
Jerod Harris

Before Keilly’s 2022 Emmys fête kicks off, he is set to receive the Be Great! Humanitarian Award on Friday at the Marriott Convention Center in Anaheim, Calif. 

The second annual Be Great! Awards honors 20 philanthropists, chosen from over 100 nominations, for their passion, innovation and generous donations. Keilly — who includes non-profits at all of his events to educate and align attending celebs to each cause — is proud to have raised over $10 million for more than 50 organizations. 



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